01 — Introduction
In a few words:
I'm a well-rounded marketing and communications hybrid who came from traditional marketing to make my way as a 360 marketing specialist with great instincts and strategic insight, coupled with a hands-on approach.
02 — Experience
Over twenty years of diversified experience in communications and marketing:
I am a dynamic and versatile professional who delivers Marketing strategy and branding for multiple sectors and industries, with an emphasis in lifestyle. Over the years, I have worked with leading magazines, retailers and established brands such as Rubbermaid, Fisher & Paykel, Air Canada, Point Zero, Aeroplan, Maison Simons and Wonderbra, to name a few.
I have planned and created digital campaigns, websites, social media and product launches for the home, fashion and lifestyle sectors.
I am passionate about design, fashion, tennis and travel.
I am perfectly bilingual, in French and English, and also speak and write in Spanish.
03 — Portfolio
Branding
Creating a strong, coherent and consistent image throughout all executions.
Sales Support Material
Brochures and Sales Support material, in print and digital formats, for consumers and professionals.
Content Strategy
Establishing your tone of voice, through stories and visuals that reinforce your identity and positioning.
Events
Setting up the tone of the event, creating a memorable onsite experience. Putting event front and center by digital, and email strategy deployment.
