01 — Introduction
So, here's the lowdown:
I'm a well-rounded marketing and communications hybrid who came from traditional marketing to make my way as a 360 marketing specialist with great strategic insight, coupled with a hands-on approach.
02 — Experience
Over twenty-five years of diversified experience in communications and marketing:
I am a dynamic and versatile professional who delivers Communication and Marketing plans, content, copywriting, branding, project management and budgets for multiple sectors and industries, with an emphasis in lifestyle. Over the years, I have worked with leading magazines, retailers and established brands such as Rubbermaid, Fisher & Paykel, Air Canada, Point Zero, Aeroplan and Wonderbra, to name a few.
I have planned and created digital campaigns, websites, social media and product launches for the home, fashion and lifestyle sectors.
I am passionate about design, tennis and travel.
I am perfectly bilingual, in French and English, and also speak and write in Spanish.
Content Strategy
Establishing your tone of voice, through stories and visuals that reinforce your identity and positioning.
Sales Support Material
Brochures and Sales Support material, leave behinds, in print and digital formats, for consumers and professionals.
Branding
Creating a strong, coherent and consistent image throughout all executions.
